Music

IDA

At the rock academy, Ida Weiler learned a hundred ways to turn a pop song upside down.

After twenty laps around the sun, IDA still has no idea what she's doing, but whatever she does, it is damn infectious. She uses the label 'hyperpop' herself to describe her music. And that it is in several ways: it is extremely catchy, just listen to the Britney Spears-esque 'In De Steek'. It is also a hyper-realistic interpretation of what we know as pop music: anything goes – and everything can sound just a bit stranger, a bit more intense, and a bit more boisterous than you'd expect, say, in the Top 40. Thus, each song is a new experiment, and we secretly hope she never figures it out. 


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