Nonsense 2025: The Worthless Shopping Center

At the Worthless Shopping Center, everything revolves around value. Or rather: the relativity of value. What seemed like waste today may suddenly turn into a treasure tomorrow. And what looks worthless at first glance turns out to be full of possibilities. At the Worthless Shopping Center, children are challenged to look differently: at objects, at money, and at what we find important. The Worthless Shopping Center is a living laboratory for imagination. Ten years ago, the Worthless Store emerged as an art project at Into The Great Wide Open. It has since grown into a vibrant mini-world where more than 100,000 worthless objects have been given a new life. From homemade perfumes to worn forks and forgotten gadgets. Everything finds a place here.

Visitors can immerse themselves in a unique shopping experience. Step into the Worthless Jeweler, browse in the Worthless Museum, enjoy a crappy meal at the Worthless Snack Bar, or relax in the Worthless Spa. Get your items appraised at the Worthless Bank (the more worthless, the better) or assemble your own product in one of the workshops. And check out at our self-scan register. Not in euros, but in imagination, timing, and courage. At the same time, young visitors are part of a larger system, ITGW'OLL STREET. As Value Transporters, they become part of the Value Exchange of the Shopping Center, where the value fluctuates continuously based on context, choices, and timing.